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80后主导掀体育旅游热登山等户外运动最受欢迎

來源：中國新聞網浏覽數【2339】 发布时间：2016/8/15 9:54:04

　　

登山等户外运动大热

　　登山等戶外運動大熱

　　11日发布的《2016体育旅游消费报告》显示，随着人们强身健体意识的增强以及对体育赛事热情的高涨，中國体育旅游的市场逐年扩大。“80后”占比最大，其中85%是男性。上海、广州、北京、南京、杭州、大連等城市体育旅游热情最高。

　　孫楊自由泳霸氣稱王、傅園慧摘銅成表情帝+段子手……連日來，裏約奧運會熱鬧非凡，掀起了全民觀賽熱，更有熱衷者不遠千裏到巴西來個奧運遊。

　　驢媽媽CEO王小松表示，奧運會、世界杯、世界一級方程式錦標賽等世界級賽事一舉辦就能吸引全球人的目光，往往帶動觀賽遊的火熱。但觀賽旅遊相對來說更加專業、人群也更小衆，如一般的拳擊、馬術、網球賽、汽車拉力賽等吸引的遊客非常精准，就是體育愛好者。與觀賽遊相比，以登山、騎行、徒步等爲代表的健身類體育旅遊，遊客的參與度、體驗度更高，人群相對更廣，平均花費相對來說最低，主要考驗耐力。而包括跳傘、滑雪等比較刺激的極限旅遊，專業性更強，難度系數最大，是高淨值人群的最愛。

　　有数据统计，在观赛类、健身类、极限类三种类型的体育旅游中，观赛游最为昂贵，尤其是跨国异地观赛，平均花费在5万元(人民币，下同)左右，北京、上海、广州、杭州、南京、大連的游客是这一旅游类型的主力军。

　　市場人士分析稱，一線城市消費水平高，體育、旅遊觀念強，體育設施完善，職業球隊多，因而成爲體育旅遊主要的客源。

　　此外，近年來熱播的《極限挑戰》、《我愛挑戰》、《貝爾大冒險》等電視真人秀節目也帶動了人們對于極限遊的熱情。每年都有大量遊客選擇跳傘、快艇、卡丁車、潛水、帆船、滑雪、沖浪等新奇刺激的旅遊項目。目前，滑雪、帆船、潛水等項目最受中國體育旅遊人群歡迎。

　　研究发现，体育旅游中，大多数游客都是抱着尝鲜的心态，只有少数人是极限旅游爱好者。数据显示，极限游的爱好者一般是高净值人群，人均年薪在70万元左右。相关数据显示，近年来，高净值人群的资产规模迅速增长，从区域分布来看，中國东部五个大省(直辖市)的高净值人群加起来占比接近7成。高净值人群最集中的地區为北京、廣東、上海，其高净值人数在全国的占比分别为17.69%、16.86%和14.96%，这三个地區的人数加起来，占全国总量的半壁江山(49.51%)，也是极限旅游的最大客源地。

　　體育旅遊市場擴大，也吸引多家上市公司相繼布局該領域。作爲2016年裏約奧運會中國奧委會票務代理及接待服務供應商合作夥伴的凱撒旅遊，奧運之前就推出了跟團的“奧運觀賽之旅”，提供酒店和奧運門票的自由行套餐方案，遊客的個性化定制需求占比較大。

　　凱撒中國創始人、海航凱撒旅遊集團總裁陳小兵表示，凱撒旅遊在體育旅遊市場探索多年，體育旅遊、戶外旅遊將成爲發力的重要市場。公司擬使用募集資金8246萬元用于體育旅遊業務板塊的擴展升級。

　　而众信旅游等也推出了奥运出境遊相关产品，众信旅游相关人士表示，将以马拉松旅游产品为突破口，逐步拓展产品范围，深耕户外运动领域。

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‘Ah, that would be a great treat. Let us do that, in any case, Sir Thomas. Surely we can go in some back way so as to escape my wife’s notice if she is really waiting outside. It will do her good to wait: she is very impatient.’ The dinner consisted of stewed fish for the first course, and it was so thoroughly stewed that it resembled a thick soup. Then they had cold fish with grated radishes, and, finally, a composite dish of hard-boiled eggs, cut in two, and mixed with shrimps and seaweed. The table was cleared after each course before the next was brought, and the food was served in shallow bowls, which were covered to retain the heat. At the side of each person at table there were two cups. One of these contained soy, a sort of vinegar flavored with spices of different kinds, and in which each mouthful of food was dipped before it was swallowed. It is said that our word "sauce" comes from the Japanese (or Chinese) word which has just been quoted. The other cup was for sa-kee, a beverage which has been already mentioned in the pages of this book. They were not inclined to sa-kee; but the soy was to their taste, and Frank was especially warm in its praise. XXIII FERRY TALKS OF CHARLOTTE "Yes, I know. But you don't know even how your mother is acquainted with her." "Good gracious, why shouldn't I! As for you,--ha!--I'd as soon turn a commissioned rebel officer loose in my camp unparoled as you." "Z 5," came the faint rejoinder, "and reverse Y 4—most important—reverse Y 4." his debts out of the sale to poor people of old decayed provisions. The rend and crash, the tear of metal, wood and fabric as the craft dashed against a tree, was followed by a shrill scream from the stewardess. The war was scarcely begun when it was discovered that we had proclaimed hostilities much before we were prepared to carry them out. Our ships were badly manned, and therefore slow to put to sea, and the more alert Spaniards were busy picking up our merchant vessels. Not they only, but the French, Dutch, and other nations who had hoisted Spanish colours, were making wide devastation amongst our trading vessels. Walpole was compelled to issue letters of marque and licences to swarms of privateers, which issued forth to make reprisals. The Lords of the Admiralty, on the 1st of February, 1740, had ordered an embargo on all shipping except coasters, so as at once to keep them out of reach of the enemy, and to induce seamen to enter the navy; but on the 28th of March a petition from merchants and owners of shipping was presented, complaining of the hardships and the destruction of trade by it. The Lords of the Admiralty contended that such had been the complaints of injuries done at sea to our traders, that they had been compelled to impose the embargo in the absence of sufficient hands for men-of-war. They now took the embargo off foreign ships, and gave notice to English owners that they would take it off altogether, on condition that the owners and masters of vessels would enter into an engagement to furnish a certain number of men to the navy in proportion to the number of hands in each trader. This also was denounced as a most oppressive measure, and the Opposition represented it as intended to make the mercantile community sick of the war. Driven, however, to extremities, Ministers would not listen to these arguments; a motion was carried sanctioning this plan, and then the merchants came into it. "Wages!—wot are you wanting wages fur, young r?ascal? You're working to save money, not to earn it. You wait till all yon Moor is mine, and Odiam's the biggest farm in Sussex, before you ask fur wages." "I'm shut of her!" "What! do you mean her to hang old Edith?" "Not so, my lord," said Isabella, at the moment entering the hall, attracted by the loud tones of De Boteler's voice; "not so, my lord; the tumbrel is not for such as he, however rude his bearing. My Lord de Boteler," turning to the monk, "has doubtless given you an answer—retire, and do not farther provoke his wrath." "But who may you be, stranger, who thus interest yourself for the injured?" asked the monk, "or why this disguise?" HoME 台湾老妹妺中文娱乐玩ENTER NUMBET 004www.shunfadq.com.cn
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